BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 184	6.6%	31.4%	-0.7	713 885	8.7%	69.8%	-1	9.0%
MoM	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
YTD	60 793	-32.9%	41.4%	-12.2	31 983 377	-25.0%	76.0%	-5.9	-13.1%
MAT	76 587	-29.5%	42.5%	-9.8	39 041 137	-22.8%	76.2%	-4.8	-13.2%
KAPSIKAM
WoW	19 465	7.1%	2.6%	0.1	10 665 131	8.4%	3.4%	0.2	1.1%
MoM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
YTD	666 386	-19.1%	2.3%	-0.4	294 614 257	-13.3%	2.6%	-0.2	-5.3%
MAT	886 904	-16.0%	2.5%	-0.3	380 345 848	-12.3%	2.8%	-0.2	-5.9%
MILDRONATE
WoW	55 623	3.7%	12.6%	0.1	47 589 550	4.9%	14.9%	0.3	2.7%
MoM	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
YTD	2 318 623	-38.5%	10.1%	-3.4	1 730 573 925	-23.9%	11.8%	-2.3	-17.7%
MAT	2 952 612	-38.1%	10.3%	-3.3	2 162 519 270	-18.7%	11.9%	-1.5	-18.3%
SULFARGIN
WoW	2 373	10.0%	0.6%	0	1 458 333	9.6%	1.0%	0.1	2.5%
MoM	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
YTD	105 149	-14.7%	0.7%	-0.1	57 845 126	-9.2%	1.1%	-0.1	-1.7%
MAT	125 636	-20.2%	0.7%	-0.2	69 312 800	-13.9%	1.0%	-0.2	-2.9%
VIPROSAL
WoW	18 187	-2.5%	2.3%	-0.1	7 527 221	0.3%	2.3%	0	1.1%
MoM	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%
YTD	641 708	-33.3%	2.1%	-0.9	235 584 782	-39.6%	2.0%	-1.1	-6.4%
MAT	817 230	-36.5%	2.2%	-1	301 606 721	-41.7%	2.1%	-1.3	-7.1%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	60 793	-32.9%	41.4%	-12.2	31 983 377	-25.0%	76.0%	-5.9	-13.1%
KAPSIKAM	666 386	-19.1%	2.3%	-0.4	294 614 257	-13.3%	2.6%	-0.2	-5.3%
MILDRONATE	2 318 623	-38.5%	10.1%	-3.4	1 730 573 925	-23.9%	11.8%	-2.3	-17.7%
SULFARGIN	105 149	-14.7%	0.7%	-0.1	57 845 126	-9.2%	1.1%	-0.1	-1.7%
VIPROSAL	641 708	-33.3%	2.1%	-0.9	235 584 782	-39.6%	2.0%	-1.1	-6.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	76 587	-29.5%	42.5%	-9.8	39 041 137	-22.8%	76.2%	-4.8	-13.2%
KAPSIKAM	886 904	-16.0%	2.5%	-0.3	380 345 848	-12.3%	2.8%	-0.2	-5.9%
MILDRONATE	2 952 612	-38.1%	10.3%	-3.3	2 162 519 270	-18.7%	11.9%	-1.5	-18.3%
SULFARGIN	125 636	-20.2%	0.7%	-0.2	69 312 800	-13.9%	1.0%	-0.2	-2.9%
VIPROSAL	817 230	-36.5%	2.2%	-1	301 606 721	-41.7%	2.1%	-1.3	-7.1%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 184	6.6%	31.4%	-0.7	713 885	8.7%	69.8%	-1	9.0%
KAPSIKAM	19 465	7.1%	2.6%	0.1	10 665 131	8.4%	3.4%	0.2	1.1%
MILDRONATE	55 623	3.7%	12.6%	0.1	47 589 550	4.9%	14.9%	0.3	2.7%
SULFARGIN	2 373	10.0%	0.6%	0	1 458 333	9.6%	1.0%	0.1	2.5%
VIPROSAL	18 187	-2.5%	2.3%	-0.1	7 527 221	0.3%	2.3%	0	1.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	5 528	6.7%	35.3%	2.2	3 253 665	7.6%	72.7%	1.8	0.1%
KAPSIKAM	63 742	6.7%	2.1%	0.2	33 188 779	11.1%	2.7%	0.3	-4.2%
MILDRONATE	227 453	-5.2%	12.8%	-1.4	180 914 207	-3.1%	14.7%	-1.5	8.3%
SULFARGIN	10 156	-22.0%	0.7%	-0.1	5 896 416	-17.5%	1.0%	-0.1	-13.5%
VIPROSAL	66 093	-2.4%	2.1%	0	24 757 417	2.6%	2.0%	0.1	-3.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца